Wakham family logo and identity. This logo was used on a website (hosted by Brian Holaway Creative) as well as a t-shirt design for the entire family.
After a quick meeting to discuss color options and overall concepts of the logo I sketched out my idea on graph paper. Once the general idea was in place I transferred it to Adobe Illustrator. My preference is to get the final version as close as possible on graph paper. Most of the time it’s easier for me to erase and re-sketch and color on paper than on screen. That’s just me.
And using Illustrator’s graph view I can transfer the design almost exactly – by eye. Yes, I look at the paper and replicate it on screen click by click. Sometimes I use reference images on-screen, as well.
Once the outline is done I color it based on either mine or my client’s wishes (this time it was their color choice). Every other item for the family (the Wish Team) should start to incorporate the dandelion in some way.
For example, the back of the t-shirt shows a verse from Psalms, but instead of just putting text I added a few dandelion seeds. A simple addition, but one that adds a little personality, in my opinion.
